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Friday, April 3, 2009

News flash: Screwing around at work makes you MORE productive!


Study: surfing the Internet at work boosts

People who are able to spend 20 percent or less of their time surfing the
Internet at work are more productive than those who don't, according to research
from the University of Melbourne. Small Internet breaks help workers focus
better, though Internet addicts still have a problem.
In his report, Coker said that 70 percent of workers engage in WILB, the
most popular of which involved looking for information about products, reading
news, playing games, and watching YouTube videos. "People need to zone out for a
bit to get back their concentration," he said in a statement. "Short and
unobtrusive breaks, such as a quick surf of the internet, enables the mind to
rest itself, leading to a higher total net concentration for a days work, and as
a result, increased productivity."

Don't go thinking that you can now spend your entire day bidding on eBay
auctions, however. Coker said that—like everything—WILB should be done in
moderation. According to his research, those who surfed for less than 20 percent
of their time at the office were more productive than those who don't by nine
percent, but such productivity increases didn't apply to the Internet-addicted.

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